weezmosu_admin, Author at weezmo

How a fast food giant uses Weezmo to deliver exceptional customer experience

weezmosu_admin — Sun, 26 Feb 2023 10:58:59 +0000

Weezmo’s digital receipt was the preferred solution, because of its array of design features and the high level of engagement and personalization offered. For the fast food giant, the digital receipts integrate their various customer journeys dedicated to strengthening loyalty via newsletters, social media, mobile apps and faster orders.

Speed drives repeats

Fast food is all about speed of service. So, waiting in line or waiting for your meal is not what you expect when having a burger.

Even more so, if you already know precisely which sauce and drink you’ll take. Weezmo enabled the fast-food giant to speed up the ordering process for repeat customers, resulting in significantly shorter queue times.

“Customers quickly appreciated the benefits and it’s not surprising that the average open rate of the digital receipts is above 70%. ”

The customer is king

Customers are loyal to a brand beyond a single location; especially when it comes to fast food. With a highly personalized receipt, the giant’s customers can quickly re-order their favorite dish via QR code and complete their order in no time, regardless of which branch they’ve ordered from previously.

Customers love it: After only two months, more than 50% were using their QR codes to re-order their favorite dish. Customers quickly appreciated the benefits and it’s not surprising that the average open rate of the digital receipts is above 70%. The fast food chain takes full advantage of the flexibility offered by Weezmo. With their strong focus on digital engagement, the team leverages the Weezmo platform constantly as part of the brand’s digital strategy.

The post How a fast food giant uses Weezmo to deliver exceptional customer experience appeared first on weezmo.

The Unexpected Fall of eCommerce Post-COVID

weezmosu_admin — Thu, 08 Dec 2022 08:44:44 +0000

Did COVID-19 Change the Retail Industry?

When the pandemic broke out, I was asked how the coronavirus would disrupt the retail market, especially when it comes to physical retail stores. I believed that the dip in shopping in physical stores would just be a phase, and that brick & mortar would get back to business as usual once the pandemic was over. However, others argued that I was misreading the industry map as the conventional prediction was: “The retail industry will never be the same.”

The belief was that with frequent or ongoing lockdowns and stores having to remain closed for prolonged periods of time, consumers would turn to online shopping – and once they did – they’d have no reason to go back and shop in physical stores. With that assumption, companies like Shopify, Asos, Amazon, Boohoo, and more spent tons of resources on scaling their operations and providing more products and better services.

In recent years, online sales (AKA eCommerce sales) rose year-to-year. Once the COVID-19 pandemic broke out, there was a jump in online sales from 10% to 16.5%, which was the forecasted growth for the next 5 years. So, at first, it looked as if all predictions were right (where as I, was wrong.)

The Long Leg of COVID – The Stock Market and Current eCommerce Performance

Over the past year (2022), the stock market went out of balance –

While it can be argued that the drop was caused by inflation (and we can’t deny that it has had an impact), based on the latest reports the private sector still spends almost 1% on non-essential products, which means inflation isn’t the only reason for the drop in these stocks.

Tobias Lütke, CEO at Shopify, wrote about the changes the company is facing:

“Before the pandemic, e-commerce growth had been steady and predictable. Was this surge to be a temporary effect or a new normal? And so, given what we saw, we placed another bet: We bet that the channel mix – the share of dollars that travel through e-commerce rather than physical retail – would permanently leap ahead by 5 or even 10 years……. It’s now clear that bet didn’t pay off.”

It’s worth noting that eCommerce in some parts of the industry is stable and growingGroceries eCommerce, for example, saw an increase of 2.5%. The reason for that might be that groceries shopping is a frequently reoccurring purchase where consumers already know which products they want to buy, and with quick deliveries and low shipment fees, alongside the advantages of saving the hassle of having to carry shopping bags and waiting in line, there is no reason to buy the same milk carton from the brand of your choice in the physical store.

So, How Come Brick-and-Mortar Stores Are Still Popular?

Some experts claim that “Old habits die hard” to justify why consumers are back shopping at brick & mortar stores and haven’t shifted to 100% eCommerce shopping, but I don’t believe that’s the main reason.

I believe that some in-store businesses and brick-and-mortar stores are thriving because it’s still an irreplaceable experience – smelling, seeing, holding, wearing, and touching new products – using our senses, is still something we long for, something we trust, and something we look for. And, as of now, it’s still irreplaceable.

Will the Metaverse Change the Retail Industry?

About a year ago, I wrote about the Metaverse as I believe it’s going to play a crucial part in the future of our shopping experiences. I still believe that, but for now, the Metaverse for retail is still a gimmick. It’ll get there in the sense of recreating the missing experience of in-store shopping online. But it will take time, and for now, brick & mortar businesses are still growing and expanding regularly.

So if you’re a retailer, invest in eCommerce, but do so not at the expense of your physical presence and customer experience. We won’t give up on that experience so fast.

Shai Raiten is the CEO and Founder of Weezmo, part of Nayax’s commerce solutions. Shai enjoys gourmet food and fine wine but, most of all – he loves taking his son to soccer games.

The post The Unexpected Fall of eCommerce Post-COVID appeared first on weezmo.

How a Global Furniture Brand Reached a 30% Retention Rate and Increased its Basket Size with Weezmo

weezmosu_admin — Tue, 26 Jul 2022 15:46:25 +0000

Background

One of the most recognized global furniture brands approached Weezmo wanting to drive their repeat customer visits, knowing that repeat customers spend more.

The Challenge – Increasing In-Store Retention

The furniture giant did not have a loyalty program in place, nor were they planning on adding one, but they still needed data regarding their in-store visits (repeat customers, buying habits, and predicted behaviors.)

Their secondary challenge was allocating budgets to their digital campaigns while not being able to measure their impact on in-store revenue.

The Solution – Making Data-Based Decisions to Increase Repeat Visits

The minute they got started with Weezmo, the furniture brand started gaining insights on their existing retention rate and the impact their digital campaigns had on in-store revenue.

Using these data, the company worked towards improving their retention rates. They used Weezmo’s Audience Builder tool to target existing customers and engage with them, encouraging them to purchase again.

Using dynamic audiences, the retailer was able to target people who bought bedroom furniture with ‘Pillows and Sheets’ ads. By using Weezmo’s audience creation, the giant gained more than 30% repeat customers who returned to the store two or more times within a period of 6 months.

They also used lookalilke capabilities to expand and reach new audiences.

And, with Weezmo’s Offline Measurement tool, they optimized their online campaigns and started spending on ads that made the biggest impact on in-store revenue.

The Results

30% Repeat Customers who Returned to the Store 2+ Times within 6 Months
23% Bigger Basket Size for Repeat Customers
2578% ROAS
17% Monthly Growth in Newsletter Sign-Up

Turning Customers into Enthusiasts

For retail brands of any size, Weezmo’s benefits are multidimensional: from engaging customers with digital receipts and connecting online and offline customer journeys. For the furniture brand, the impact was far-reaching: they achieved significant open rates, double-digit repeat customers, and more.

This path not only increased the rate of customer return, but converted customers into real enthusiasts. As a result, the average basket of repeat customers grew even bigger than that of one-time customers. On average, repeat customers spend 23% more per visit.

The furniture retailer’s team is composed of digital marketing pros. The data Weezmo provided them with enabled them to take their marketing efforts to the next level, driving ROI and efficiency all the way.

The post How a Global Furniture Brand Reached a 30% Retention Rate and Increased its Basket Size with Weezmo appeared first on weezmo.

LEADERSHIP, STRATEGY, AND THE ROAD AHEAD

weezmosu_admin — Wed, 20 Jul 2022 07:10:23 +0000

Retailers, you definitely don’t want to miss this…

Shai, tell us a little about the starting point of Weezmo. What sparked it all?

It all started from trash cans loaded with paper receipts.Sasha Glazman (VP R&D) and I noticed this ‘acceptable’ phenomena and felt it was wasteful and hazardous to the environment. We began to develop what we call the ‘cure’, with a vision   to connect online-to-offline. Ultimately, retailers can contribute to the healing of the environment, by reducing their carbon foot print caused by printed receipts.

The CEO’s position wasn’t something I planned for.  In fact, I was more interested and busier with technology. Blogging and mentoring about it.

But, together with Sasha Glazman, VP R&D, the idea of Weezmo became a reality and here we are.

My past experience was leveraged to settle me into this role. I feel it’s a combination of consumer technology know-how, networking capabilities, and strategic partnership experience.

What challenges did you witness, and still do, in the retail market. What are retailers looking for? What are consumers experiencing?

Personalization.  I believe the market is looking to step-up personalization. Turn communication between retailer and consumer to a truly personal engagement. Adding someone’s name on an email blast is no longer considered personalized communication. Sending repeated text messages leads to fatigue and ignorance. Streamlining adverts on remarketing campaigns also need more tailoring.

For example, let’s say I was shopping for a vacation with the family. I searched online, got the best deal and booked it. Why do I continue seeing ads for vacations weeks later?

The Weezmo team recently had a chance for a very inspiring sit-down conversation with Shai Raiten. Given the exciting advancements Weezmo is making, positively stirring up the retail arena, this conversation was very welcomed.

Retailers, you definitely don’t want to miss this…

Shai, tell us a little about the starting point of Weezmo. What sparked it all?

The CEO’s position wasn’t something I planned for.  In fact, I was more interested and busier with technology. Blogging and mentoring about it.

But, together with Sasha Glazman, VP R&D, the idea of Weezmo became a reality and here we are.

My past experience was leveraged to settle me into this role. I feel it’s a combination of consumer technology know-how, networking capabilities, and strategic partnership experience.

What challenges did you witness, and still do, in the retail market. What are retailers looking for? What are consumers experiencing?

For example, let’s say I was shopping for a vacation with the family. I searched online, got the best deal and booked it. Why do I continue seeing ads for vacations weeks later?

Another example is seeing adverts for luxury cars.Yes, I may have looked for one but wasn’t intending on buying it. It’s a waste to run these kinds of adverts.

Personalizing means, we give each customer what they need, when they need it, where they’re at.

The second challenge is the disconnect. It is a steep separation between online and offline sales. The separation between the ‘real world’ and ‘digital world’.

Retailers have incredible information right at their fingertips. It’s called the cash register. Each purchase tells a story about the buyer, about the consumption behavior and need, and even about their next purchase.But, we there is a disconnect between us and the data.

In addition, there is the issue of ‘Data Silos’ -where not all data in an organization is accessible to all departments. If this was easily managed, under one platform, and available, we could see immediate sales increase.  We could do so much for consumers too, to positively impact their buying experience.  

If we’re talking about data, there is a great wealth of it from online and eCommerce sales. But, very little from in-store sales. We know why that is, and Weezmo is focused to fix that.

So, how can we mend this disconnect and personalize the online and offline shopping experience?

It is my personal agenda to get retailers to ‘shine’.To get advertising agencies to ‘excel’. And, to protect the consumer’s interest too, by providing an enjoyable buying experience throughout the journey While preserving their privacy.

The starting point is: THE DIGITAL RECIEPT.

Weezmo transformed it beyond just an electronic receipt, given it’s comprehensive features as a data hub for the entire purchasing journey.

The moment a customer purchases any store item, and chooses the digital receipt, we make a connection. We mend the disconnect between online and offline.

Each receipt contains comprehensive features including the store’s brand, displays relevant offers, provides tailored surveys, and personalizes the communication. One example is the use of gamification – a great way to drive engagement.

Now, with the data gathered, the adverts can be dynamically tailored too. The automated marketing tools can be focused.Dashboards map out trends and mass consumer recommendations.  

The idea is to have ONE platform, that connects all channels, and provides a single clear vision. A critical tool for any decision-making executive, as well as for store managers.

"Weezmo transformed it beyond just an electronic receipt, given it’s comprehensive features as a data hub for the entire purchasing journey."

Who are Weezmo’s customers, and how are they experiencing the solution so far?

Weezmo is targeted to service mid-size to big retailers from all segments.

However, not surprisingly, advertising agencies also see the great value added when using our solution. Mainly because they can provide better advertising tools, that are tailored and highly intelligent, which ultimately impact the bottom line – sales conversions and accurate ROI.

The deal is so much sweeter, when our customers find out how easy the implementation is. Intuitive receipt builder. There is no integration, no hardware, no years of development. It’s really a plug &play solution.

Needless to say, the data is protected of course, complying with the highest of standards such as GDPR.

Sounds exciting. How is the future looking?Partnerships, cooperation, competition?

It is very exciting, and there is so much more to come. First thing is we are ready to scale up.  We have integrations with leading marketing and sales platforms including SalesForce, Eloqua and more. The solution is working incredibly.

The adoption is made simple, not only due to the benefits, but because of the environmental impact. Less printing. Less paper.Less harmful emissions.

As far as partnerships go, Weezmo is a really a hub.We believe that we can partner with everyone, because growing the communication circle will benefit everyone.

Our specific interest is to initially partner with cash-register companies, financial institutions and visa companies, advertising agencies, and survey organizations. Through them, we can make a stronger impact in a shorter time span. We are also looking to empower loyalty groups and departments.

By making these ties, we will be able keep the retailer’s best interest along with the consumer’s best interest.

Earlier this year, Weezmo was acquired by Nayax. Can you tell us more why Nayax?

We were super excited and honored about this investment in Weezmo. The reason this is such a great fit is that Weezmo is a complementary solution to Nayax’ advanced payment service. It was really an ideal partnership, becoming a one-stop-shop for retailers.

Nayax’ investment and global presence also allow Weezmo to reach new markets, that will undoubtedly bring out some fascinating developments for the both of us.

The post LEADERSHIP, STRATEGY, AND THE ROAD AHEAD appeared first on weezmo.